Growth Marketing Insights

From Digital Marketing to Growth Marketing: The shift that defines growth in the AI era

Linda Bi

Published on: 22/01/2026

Digital marketing focuses on impressions and channels. Growth marketing builds systems that compound across the customer journey. Here’s the shift defining growth in the AI era.

Growth Marketing Insights

The SimpGrowth Origin Story

Linda Bi

Published on: 16/01/2026

Most marketing doesn’t fail due to a lack of effort or talent, but because strategy and operations are misaligned. This is the origin story behind SimpGrowth, and why I shifted from optimizing campaigns to building growth marketing systems.

创业故事 | Soul in the Game

创业半年，市场教会我的那些事

Linda Bi

Published on: 07/11/2025

创业半年，我终于明白：十年的职场经验，都抵不过六个月真实的市场验证。从 Client Referral 到直播发售，从怀疑到笃定，每一次尝试都让我更清楚-- 真正的增长，不在于“卖得更多”，而在于在混乱中依然清醒、在疲惫中依然前行。这是我在市场上收获的宝贵一课，分享给每一位创业者。

创业故事 | Soul in the Game